Selling a luxury watch

Sell your luxury watch

The pre-owned luxury watch market is one of the most active in the world. Here is why consulting several professionals before you sell makes all the difference.

A Rolex Submariner, a Rolex Daytona or a Cartier Santos does not sell for the same price with every buyer. The value of a pre-owned luxury watch moves with the market, the availability of the reference, the original items you still have and the commercial positioning of each professional.

A value that changes from one buyer to another

The secondary watch market is tracked by indices, but the price a professional will actually pay depends on many criteria:

  • Reference, production year, limited edition or unusual dial;
  • Condition of the case, dial, bracelet and crystal;
  • Box, papers and original invoice;
  • Service history — a recent service record adds value.

Why compare before you sell

On sought-after references, the gap between offers can reach hundreds or even thousands of euros. Ligokero lets you send a single request to specialist professionals who may make you a proposal.

Preparing the sale of your watch

  • Gather the box, papers, invoice and warranty card.
  • Note the exact reference and serial number.
  • Take five to ten sharp photos of the dial, case back, lugs and bracelet.
  • State the date of the last service if you know it.

How Ligokero works

Sending your request and receiving the proposals are free: the 10% seller commission is due only if a sale is actually concluded, with no fee otherwise. The proposal you receive is 100% net to you. Describe your watch, add your photos and sign your mandate; our team then consults the relevant professionals, collects their proposals and presents them to you. The selected professional contacts you only to arrange the appointment. Start my request, or browse our watch brands.

Indicative estimate

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